Secret of Survival: Build on Core Values

Introduction

“Core Values” sounds like buzzwords, but they’re the key to an organization’s longevity and survival. It’s the direction you choose and stay with. Sure, times change, markets change, but the core values are the basic rules that assures success even as things change – they are your compass with guardrails. They can protect you from bad, sometimes even catastrophic decisions. They spot the red flags before you do. They guide you during growth times. Following the same basic principles, you started with – your core values – are the secret to longevity and survival. 

But how many businesses have taken the time to create them, weave them into their day-to-day business interactions, and follow them? Most small and mid-sized organizations skip this step, or they create values once and never revisit them. Yet, the companies that thrive over decades tend to define, live, and reinforce their core values consistently. The real question is: if the most successful businesses credit their staying power to clearly defined values, why wouldn’t every organization- large or small- make this a priority?

Twenty-three years ago, The Bradley Partnerships (TBP) established a specific set of core values as its compass in all facets of the business. They guide our behaviors to ensure we have alignment with our team and clients and help us achieve customer satisfaction. We live them by ensuring that our decisions and our practices are ethical, help us attract and retain talent, and foster our client’s trust and loyalty. Given their importance to an organization, we work with our clients to develop their own set of core values.   

Final Thoughts

Does your organization have the proper foundation for your business longevity? 

Let us help you! The Bradley Partnerships (TBP) has worked with our clients to create their Mission, Vision, and Core Values. We work with you to embed these foundational pillars into every part of your organization. Contact us to learn how we can help you define these pillars. You can contact our office at (724) 799-8170 or by emailing us at info@bradleypartnerships.com or visit our website at www.bradleypartnerships.com for more information.